Project - The Peacock Collective
Year - 2024
Work - Logo, Identity, Packaging, Copywriting, Art Direction.
Country - Canada + India.
The brand brings a very curated, timeless, Indian handloom and handicraft collection to Canada and the rest of the world. Everything available at the store is hand picked, wearable and something to the customer's liking.
They can also design and customise their own outfit.
We’re bringing handloom sarees, jackets, Indo-western outfits, bags, jewellery under one roof.
The story behind the name 'the peacock collective' comes from the brand owner's special childhood memory of India.
The scene set in the an old bungalow in Mumbai, filled with vintage teak wood furniture that perfectly captured India’s charm. One vivid memory stands out: standing in the kitchen by large French windows overlooking the garden, a peacock appeared out of nowhere, perched on the garden swing, and enjoyed the rain. That moment—arched windows, peacocks, and hand-carved wood—captured the true essence of India’s beauty and became the inspiration for this story.
The peacock instills tranquility and grace.
The aesthetic of India captured in the train feathers, forms a modern and minimalistic patterns that draw inspiration from a diverse line of products that 'the peacock collective' offers.
Bespoke, By You, a personalised design experience that allows customers to create their dream lehenga or customise any product to their exact preferences. From selecting luxurious fabrics and vibrant colours to choosing intricate embroidery patterns and embellishments, every detail is tailored to reflect the customer’s unique personality and vision. Perfect for weddings, special occasions, or timeless keepsakes, each creation becomes an exclusive masterpiece, handcrafted by skilled artisans. A vision brought to life. A style uniquely yours. 'the peacock collective' makes it possible.
Thanks for watching!