Client - IDFC FIRST Bank Credit Cards - Bon Appetit (credit card's food offers division)
Objective - Bring out credit card offers on food during the Cricket World Cup and IPL '23 season. 
Client - IDFC FIRST Bank - Investment
Objective - Show the power of compounding and the means to save for retirement through a magazine ad.
Target Audience - 40+ (those who have not started saving for retirement yet)
Client - IDFC FIRST Bank Credit Cards
Objective - IDFC FIRST launches its first RuPay powered credit card. It enables payments via UPI(scan QR codes).
The brief was to design the credit card and create the launch communication in form of print and digital mediums.
Client - IDFC FIRST Bank - First Private Banking
Objective - Create a campaign around the unbiased and diverse investment modules First Private offers its privileged customers. Prints first, followed by an ecosystem of communication.
Target Audience - Ultra-high net worth individuals
Client - IDFC FIRST Bank - Investment
Objective - Create a product proposition and key visual for Gen-Zs, who often look for experiences and personalised products shaped as per their needs.
Target Audience - University/College students and those wanting to study abroad and also pursue their hobbies and side hustles.
